Work

Toronto Airshow

Event Pass Design

These are two special event pass for the Toronto air show. I’m trying to create a sense of fun and youthful energy by using bright colours and clean illustrations since many young people and parents take their kids to airshows. I also have a landing page designed that the QR code can lead to and an interactive client presentation.

Medium: Print, Vector Graphics
Size: 2.875’ x 4.74”
Target Audience: Airplane enthusiasts

Style Guide
Landing Page
Merchandise

Lake Ontario Brewing

Packaging Deisgn

This beer brand I created is called Lake Ontario brewing company. I was inspired by the vibrant and eye-catching illustrations on the bottles from the local liquor store. I decided to make some Delaunay and Picasso inspired paintings to capture the feel and taste of the flavour. I wanted to use the name of the main lager flavour as an inspiration and make a magazine ad to promote the beers.

Medium: Print, Vector Graphics
Size: 2.875’ x 4.74”
Target Audience: Airplane enthusiasts

Style Guide
Landing Page
Merchandise

Red Lobster

Corporate Re-branding Design

This is a corporate rebranding project I did for one of my favourite restaurants Red Lobster. In this project, I redesigned their logo and brand, also creating a style guide to show how to properly applied the new brand to corporate stationery and restaurant.The style guide is important to help the restaurant staff to use the new brand and consistently.

The New Logo

The new Red Lobster Logo is the next iteration in the history of red lobster logos. A minimalistic design to fit in with the busy lifestyle of modern people. The new logo has a new distinctive red lobster claw, which serves as an eye-catcher for people knowtice, also the main visual element that can be used for decoration graphics and branding use.

What has Changed

Because the new Red Lobster Logo is aiming at a simplistic design and the red lobster brand had already been firmly established as a see food and lobster restaurant brand, the text Fresh Fish • Live Lobster is removed from the base logo. However it can be add as an additional element depending on the situation. (See examples in the Application pages)

Style Guide

Medium: Print, Id & Ai
Size: varies
Target Audience: Airplane enthusiasts

Style Guide
Stationary
Merchandise

Canon AE-1

Advertisement Photography

These are a series of advertisement photography I took in my photography class. My the objective is to advertise my Canon AE-1 film camera to three different target audience, which is people who read times, people, and wired magazine. It’s very interesting to come up with ideas of how to advertise the same product to different audiences.

Medium: Print, Ps, Digital Photography
Size: 8"x10"
Target Audience: Times, People, Wired Magazine Readers

Photography
Magazine Ad Design

Fanshawe Life Poster

Photography & Poster Design

This is a poster I did to advertise Fanshawe college. I took over 60 photographs to pick the best 6 to make a poster. I connected with a lot of friends, and I enjoyed making it very much.I also made a few layout options to choose from, and it’s easy to change different photos for the same layout.

Medium: Print, Ps, Digital Photography
Size: 18"x28"
Target Audience: 15-21 students

Photography
Poster Design

Wood Cut Print

Print Making

These are the woodcut prints I made in the summer break of 2019. My mother taught me how to wood engraving and make ink prints on paper. This really has given me a whole new understanding of negative space. The first one made from a sketch that I drew while I was having breakfast in the bar in a youth hostel.

Medium: Wood Board, Ink, Paper
Size: 12”x9”
Target Audience: my self

Live Sketches
Printmaking

Victoria Park

Oil Painting Serie

These are a part of my “Victoria Park” oil painting series I drew in the summer break of 2019. I wanted to draw some live paintings like the impressionist artists, so I took my paint set and drew it in the park. Each painting took about 3 hours, so the light doesn’t change as much.

Medium: Wood Board, Ink, Paper
Size: 12”x9”
Target Audience: my self

Live Sketches
Printmaking

Red Lobster

Corporate Re-branding Design

This is a corporate rebranding project I did for one of my favourite restaurants Red Lobster. In this project, I redesigned their logo and brand, also creating a style guide to show how to properly applied the new brand to corporate stationery and restaurant.The style guide is important to help the restaurant staff to use the new brand and consistently.

The New Logo

The new Red Lobster Logo is the next iteration in the history of red lobster logos. A minimalistic design to fit in with the busy lifestyle of modern people. The new logo has a new distinctive red lobster claw, which serves as an eye-catcher for people knowtice, also the main visual element that can be used for decoration graphics and branding use.

What has Changed

Because the new Red Lobster Logo is aiming at a simplistic design and the red lobster brand had already been firmly established as a see food and lobster restaurant brand, the text Fresh Fish • Live Lobster is removed from the base logo. However it can be add as an additional element depending on the situation. (See examples in the Application pages)

Style Guide

Medium: Print, Id & Ai
Size: varies
Target Audience: Airplane enthusiasts

Style Guide
Stationary
Merchandise

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Toronto Airshow
Event Pass Design

Art & Illustration

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Student RGD Yinuo Li (Edward) 2021 Portfolio